——Mastering the Future of Digital Commerce, Bridging Cultures with Intelligence
➭ Program Overview
School of Journalism and Information Communication, in partnership with the School of International Education, Huazhong University of Science and Technology (HUST), proudly presents the International Summer School Program on Chinese Language +Smart Social Media E-commerce. This program integrates intensive Chinese language learning with cutting-edge insights into China's dynamic social commerce ecosystem, offering a unique blend of academic rigor, cultural immersion, and industry exposure.
Program Duration: June 20 – July 7, 2026 (2 weeks)
Location: Wuhan, China — a national hub for the digital economy and innovation
➭ Program Highlights
Immersive Chinese Language + Smart Social Media E-commerce Experience: Combines daily Chinese classes with real-world applications in China’s leading digital commerce landscape.
Industry Insight & Enterprise Visits: Visits leading Chinese tech companies and live-streaming e-commerce platforms to understand how social media and e-commerce converge.
Hands-On Workshops: Participates in live-streaming simulations, content creation sessions, and digital marketing strategy workshops guided by industry professionals.
Cultural & Business Exposure: Explores Wuhan's innovation zones and historical sites while networking with peers from around the world.
➭ Eligibility
1. Non-Chinese citizens currently enrolled at overseas institutions.
2. Proficiency in English or Chinese
3. Strong interest in e-commerce, digital marketing, social media, or cross-border trade.
4. Motivation to engage in an intensive cross-cultural learning environment.
5. Commitment to full participation in the 15-day program.
➭ Application
➭ Curriculum
1. 智能社交电商汉语
Chinese for Smart Social E-Commerce
2. 互联网发展与全球社交媒体兴起
Internet Development and the Rise of Global Social Media
3. AIGC文本内容创作
AIGC for Text Content Creation
4. 短视频赏析与电商流量
Short Video Appreciation and E-Commerce Traffic
5. 社交电商直播入门
Introduction to Live Streaming in Social E-Commerce
6. 直播策划与直播间搭建
Live Streaming Planning and Studio Setup
7. 短视频拍摄
Short Video Production
8. AIGC电商运营
AIGC for E-Commerce Operations
9. 电商基地直播实践
Live Streaming Practice at E-Commerce Bases
➭ Fees
Tuition: 2500 RMB/person.
Accommodation, international airfare, visa fees, and personal insurance are not included.
➭ Contact
Email: cindywys@hust.edu.cn
Phone: +86-27-87542457
Join us this summer and step into the future of digital commerce — where language meets innovation, and culture connects markets!
2026年华中科技大学“汉语+智能社交电商”国际暑期学校招生简章
——掌握数字商业未来，以智慧连接文化
➭项目简介
华中科技大学新闻与信息传播学院联合国际教育学院，共同推出 “汉语+智能社交电商”国际暑期学校项目。本项目将高强度汉语学习与对中国蓬勃发展的社交电商生态的前沿洞察相结合，融合学术深度、文化沉浸与产业实践，为国际学生提供独一无二的学习体验。
项目时间： 2026年6月20日–7月7日（共2周）
项目地点： 中国·武汉——国家数字经济与创新中心
➭项目亮点
沉浸式汉语 + 智能社交电商体验：每日汉语课程结合中国领先数字商业场景的实际应用
行业洞察与企业参访：走进中国顶尖科技公司与主流直播电商平台，探索社交媒体与电子商务的融合之道
实战工作坊：在行业专家指导下参与直播模拟、内容创作与数字营销策略工作坊
文化与商业探索：探访武汉创新园区与历史地标，与全球伙伴交流互动
➭申请条件
1. 非中国籍公民，来自海外高校或机构
2. 具备英语或汉语沟通能力
3. 对电子商务、数字营销、社交媒体或跨境贸易有浓厚兴趣
4. 有志于参与高强度的跨文化学习环境
5. 承诺全程参与为期15天的项目
➭申请方式
➭课程设置
1. 智能社交电商汉语
2. 互联网发展与全球社交媒体兴起
3. AIGC文本内容创作
4. 短视频赏析与电商流量
5. 社交电商直播入门
6. 直播策划与直播间搭建
7. 短视频拍摄
8. AIGC电商运营
9. 电商基地直播实践
➭费用说明
学费：2500元/人
食宿、国际旅费、签证费及个人保险费用自理
➭联系方式
邮箱：cindywys@hust.edu.cn
电话：+86-27-87542457
这个夏天，加入我们，迈入数字商业的未来——在这里，语言遇见创新，文化连接市场！
