Students from Telecommunication Engineering visited ZTE (Zhongxing Telecom Equipment) Corporation in the afternoon, December 12, 2012. They got a general idea of the company through a lecture and deeper knowledge was gained after having visited the workshops and talked to the staffs in charge.

       ZTE Corporation is a leading global provider of telecommunications equipment and network solutions. Through its network of operators across 140 countries, the company delivers innovative products and business solutions. It connects global customers via voice servers, data distributors, multimedia services and WLAN. Founded in 1985, ZTE is listed on both the Hong Kong and Shenzhen Stock Exchange indexes and is recognized as the largest telecoms equipment company in China.

      The atmosphere during the lecture was quite lively because of some interactive links between the lecturer and the visiting students. Offering incentives is an important technique for products distribution or sales promotion. That idea is put into practice at ZTE Corporation. “What is interesting is that, any one present using a ZTE cell phone could get a cup as a gift,” said one of the students who referred to the incentive program.  

     In the workshops, company staffs were surrounded by the students who were attentively listening to their utility analysis of products and who kept asking questions about the company. 

     After some hours of observations, the students showed profound satisfaction from the visit since it was such a great chance for them to get a closer look at a real life practice of what they were learning in school. In turns, this kind of events provides an opportunity for a large company like ZTE to get some ways of publicity and the ability to spread their innovative enterprise culture among university students, who are faced with employment uncertainty and will be hunting for jobs in the future.

       2012年12月12日下午，我校电信系中外学生参观了中兴通讯股份有限公司（简称中兴通讯）。期间，学生们参与讲座，参观车间，并与公司领导进行交流，对公司各方面的具体情况有了全面的了解。

       中兴通讯成立于1985年，在香港和深圳两地上市，是中国最大的通信设备上市公司，是全球领先的综合通信解决方案提供商。公司通过为全球140多个国家和地区的电信运营商提供创新技术与产品解决方案，让全球各地用户享用语音、数据、多媒体、无线宽带等全方位沟通。

       讲座介绍到，激励机制是产品销售和产品促销的重中之重，且激励理念已广泛应用于中兴通讯的销售实践中。谈到中兴通讯的激励机制时，一位同学说：“很有意思的例子是，中兴通讯给每一位在场的使用中兴手机的用户都赠送了杯子。

        车间里，学生们边走边参观，经常围绕在工作人员身边，聚精会神地听着各类产品的功能分析，并不时提出问题。参观结束时，学生一致认为，这次活动给了他们在实践中学习的机会，让他们对平日课本所学有了更深层次的理解，获益良多。另一方面，科技创新行业关键在人才，而在校大学生是未来求职市场的主力军；因此，这类参访活动也为以中兴通讯为代表的许多大型公司提供了在大学生中宣传自身企业文化、扩大影响力的平台。（翻译：彭衍）

ZTE Corps taking photo with the Students and Teachers of HUST

Lively Lecture

Company Staffs Surrounded by the Students 

Photographed by Zhong Shujin